CVM Manager Service

Job description

CVM Manager Service
6-Month Contract


We are seeking an experienced Customer Marketing / CVM Manager – Service for an initial 6-month contract to lead the delivery of critical service and mandatory customer communications. This role sits within an agile, cross-functional service squad and will play a key role in executing transformation initiatives, regulatory updates, and high-impact service campaigns.

This is a hands-on role requiring strong campaign leadership, data capability, marketing automation experience, and stakeholder management, with the ability to hit the ground running in a fast-paced environment.

Key Responsibilities
  • Lead end-to-end delivery of service and mandatory customer communications, from prioritisation and planning through to execution

  • Own channel strategy, segmentation, and campaign delivery across eDM, SMS, direct mail and digital service communications

  • Partner with Product, Legal, Finance, Regulatory, GTM and Service teams to ensure compliant, customer-centric communications

  • Lead creative strategy and copy development, working with internal teams and external agencies

  • Leverage customer data and behavioural insights to optimise CX and reduce inbound service contacts and complaints

  • Drive marketing automation and personalised communications at scale, maximising the value of the customer marketing tech stack

  • Deliver campaign reporting, performance insights and recommendations to inform optimisation

  • Operate within an agile delivery model, contributing to sprint planning, execution and performance reporting

What You’ll Bring
  • 10+ years’ experience in customer marketing, CVM, lifecycle or service communications

  • Proven experience delivering complex, multi-channel service communications in regulated or high-volume environments

  • Strong campaign and project management capability with the ability to manage tight timeframes

  • Advanced copywriting and creative briefing skills

  • Confidence working with complex data and campaign delivery analysts

  • Strong stakeholder management skills, including senior leaders and external partners

  • Hands-on experience with marketing automation platforms (e.g. Salesforce Marketing Cloud, Pega, Adobe DAM or similar)

  • Commercial acumen with experience managing budgets and agency partners