Every year the eCommerce market across all retail sectors continues to rapidly expand.

In 2018, online sales within the FMCG (Fast Moving Consumer Goods Sector) sector that includes groceries, grew by a staggering 20 percent and now represents more than 5 percent of all grocery sales worldwide. Research also shows that by 2025, the value of eCommerce across the groceries sector will more than double to make up over 10 percent of the global spend.

eCommerce also features heavily in the top five fastest-growing industries in Australia, with online electronics and online grocery sales set to grow strongly over the next five years.

This is why it’s important to have a good understanding of what’s currently happening in eCommerce in 2020 so you can grow your offerings and attract the most talented candidates to increase your competitive advantage.


Australia is still playing catch up

The global growth of eCommerce within the consumer space is currently being led by countries like China, South Korea, UK, and the US. In the UK, online grocery sales now make up more than 7 per cent of the total market.

In fact, despite lagging countries like China and South Korea in terms of eCommerce adoption, the UK is still probably three to four years ahead of where the Australian market is currently at. This has been driven not only through the uptake of online grocery orders but also through the huge success of online retailers such as Amazon, Ocado, and eBay as well as specialty success stories such as drinks retailer 31Dover.


What does this mean for finding talent in Australia?

Since Australia isn’t even in the top 30 countries for eCommerce adoption, it means there is still an enormous potential to grow this market. This means demand for the best talent that can execute effective eCommerce growth strategies is also high as Australian companies are rapidly trying to play catch up and the talent pool in this area is fairly shallow.

Companies looking to take advantage of the untapped potential of Australian eCommerce need to set a highly strategic approach to recruiting talent. The approach needs to be able to target talent across a variety of specialist fields including mobile, data technology, as well as supply chain operations.

The search for talent in these areas also needs to be able to extend beyond just the Australian candidate market, to take advantage of the experience and expertise that has been developed in more mature global eCommerce markets. This requires being able to project your brand presence to a global audience as well as partnering with specialist recruitment companies such as FutureYou that have access to this global talent pool.


Making moves

At my previous London based company, Vertical Advantage, candidates were successfully placed into Senior eCommerce roles with leading global consumer goods businesses. Typical day to day roles we recruited included Product Development Managers, Online Trading Managers, and Digital Insight Analysts.

If you are looking to find out more about how you can best position your organisation to develop the targeted recruitment strategies needed to attract top global talent in the eCommerce space, I’d be more than happy to help.

We can give you advice on how to enhance the global reach of your brand as well as connect you with our network of global candidates that can drive the transformation of your eCommerce offerings.

Feel free to contact Dale on 0434 242 723 or at dalehackney@future-you.com.au