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An exciting opportunity has emerged with a leading Australian beverage business entering its next phase of national expansion.
Our client is seeking a bold, commercially driven National General Manager who is energised by growth, motivated by challenge, and ready to elevate a high-quality product into a market-leading brand.
In a fast-moving, highly competitive market, where commodity pressures demand sharp commercial thinking, you’ll play a pivotal role in shaping the future of one of Australia’s most respected beverage brands.
If you thrive on sales, strategy, and building something bigger than where it started, this role is for you.
The Opportunity
As National General Manager, your mandate is clear: drive top-line sales growth while leading the business into its next stage of brand and market development.
You’ll combine strategic thinking with hands-on execution, leading commercial, operational, and financial performance across the business.
This is a rare leadership role where you will directly influence market position, customer experience, and long-term business success.
What You’ll Lead
Sales & Growth Leadership (Your #1 Priority)
Who You Are
We’re looking for a leader who brings commercial edge, industry insight, and infectious enthusiasm for growth:
National General Manager
- Posted05 January 2026
- SalaryCommensurate with experience
- LocationSydney
- Job type Permanent
- Discipline Marketing & Sales
- ReferenceBH-16934
Job description
- Lead national growth for a fast-rising Australian beverage brand
- Drive top-line sales across café, wholesale & enterprise channels
- Own the business end-to-end including strategy, operations & P&L
An exciting opportunity has emerged with a leading Australian beverage business entering its next phase of national expansion.
Our client is seeking a bold, commercially driven National General Manager who is energised by growth, motivated by challenge, and ready to elevate a high-quality product into a market-leading brand.
In a fast-moving, highly competitive market, where commodity pressures demand sharp commercial thinking, you’ll play a pivotal role in shaping the future of one of Australia’s most respected beverage brands.
If you thrive on sales, strategy, and building something bigger than where it started, this role is for you.
The Opportunity
As National General Manager, your mandate is clear: drive top-line sales growth while leading the business into its next stage of brand and market development.
You’ll combine strategic thinking with hands-on execution, leading commercial, operational, and financial performance across the business.
This is a rare leadership role where you will directly influence market position, customer experience, and long-term business success.
What You’ll Lead
Sales & Growth Leadership (Your #1 Priority)
- Accelerate revenue growth across the café and wholesale channels
- Deepen relationships and expand enterprise and contract accounts
- Lead tenders, proposals, and major commercial negotiations
- Shape and execute sales strategies that grow revenue, market share, and brand impact
- Unlock new opportunities through targeted market development and channel expansion
- Oversee production quality, operational efficiency, and facility performance
- Champion a culture of continuous improvement and excellence
- Hold full P&L accountability and deliver strong financial outcomes
- Ensure WHS compliance and maintain a safe, well-run, high-performing operation
Who You Are
We’re looking for a leader who brings commercial edge, industry insight, and infectious enthusiasm for growth:
- A sales-first GM who thrives on winning business and accelerating revenue
- Experienced in food & beverage or production-led environments
- Strong commercial acumen, able to balance growth ambition with smart operational and financial decision-making
- An empowering leader who builds capability, elevates performance, and strengthens brand presence
- Confident managing WHS, compliance, and operational risk
- Energised by the opportunity to scale a strong product into a nationally recognised brand
