Back to jobs
About
A high-end Australian beverage brand is looking for a dynamic National General Manager to scale its café network and online business. This is a rare opportunity to take a premium brand with a strong reputation and drive its next phase of growth.
The role is flexible, with head office in Melbourne, but open to Sydney-based candidates. You’ll combine commercial leadership, operational excellence, and a hands-on approach to transform both retail and online channels.
The Opportunity
You will lead the brand’s growth by optimising the current café network and proving a scalable retail model. Success in this role means efficient, profitable stores, delighted customers, and a growing online business that leverages the retail footprint.
This is a chance to shape a premium brand nationally, improving store formats, driving operational performance, and expanding the network strategically.
Key Responsibilities
Retail & Multi-Site Operations
Online & Brand Growth
About You
National General Manager
- Posted05 January 2026
- SalaryCommensurate with experience
- LocationMelbourne
- Job type Permanent
- Discipline Marketing & Sales
- ReferenceBH-16938
Job description
- Scale a premium café network and optimise stores for efficiency and profitability
- Drive online growth by leveraging the retail footprint for a powerful brand flywheel
- Lead end-to-end operations—from site selection and fit-outs to day-to-day performance and team leadership
About
A high-end Australian beverage brand is looking for a dynamic National General Manager to scale its café network and online business. This is a rare opportunity to take a premium brand with a strong reputation and drive its next phase of growth.
The role is flexible, with head office in Melbourne, but open to Sydney-based candidates. You’ll combine commercial leadership, operational excellence, and a hands-on approach to transform both retail and online channels.
The Opportunity
You will lead the brand’s growth by optimising the current café network and proving a scalable retail model. Success in this role means efficient, profitable stores, delighted customers, and a growing online business that leverages the retail footprint.
This is a chance to shape a premium brand nationally, improving store formats, driving operational performance, and expanding the network strategically.
Key Responsibilities
Retail & Multi-Site Operations
- Optimise the existing café network and standardise operations for scalability
- Redesign store formats to enhance customer experience and operational efficiency
- Oversee site selection, lease negotiation, and fit-out management
- Drive revenue, labour efficiency, and operational excellence across all locations
Online & Brand Growth
- Grow the online business by leveraging the retail network to create a strong growth loop
- Ensure seamless customer experience across digital and physical channels
About You
- Experienced in multi-site retail or hospitality operations, ideally in café or F&B environments
- Proven ability to run profitable, efficient, and scalable café operations
- Commercially astute and operationally hands-on
- Skilled at leading teams, improving systems, and optimising performance
- Excited by the opportunity to grow a premium café network nationally
