Digital marketing executive

Posted 04 July 2022
Salary$80000 - $90000 per annum
LocationSydney
Job type Permanent
DisciplineAccounting & Finance, Marketing & Sales
ReferenceBH-13404

Job description

• International Financial services/Asett management

• Stunning office environment and great perks

• Supportive team culture

Client Details

We are representing and incredible local and international business who has a strong hold in Asset management and financial services, boasting some heavy hitters from the big four who have joined their ranks you will be supported by some of the best in the business and take advantage of their stunning offices and location with some nice perks along the way. 

Description 

• Manage website content – e.g insights, news items, product pages, business figures, team bios – to ensure up-to-date
• Review UX and make recommendations to optimise – including conducting industry research to ensure the site is in-line with changing industry best-practice standards
• Develop regular digital reports monitoring website traffic and engagement, making recommendations to boost both measures
• Assist with SEO planning, implementation and management
• Assist with planning, implementation and management of a SEM strategy
• Assist in creating and executing LinkedIn posts
• Review and make recommendations to build LinkedIn follower base and engagement via unpaid and paid strategies
• Manage the creation of email campaigns – ensure they are engaging, on-brand and in-line with industry best practice
• Manage the interaction between the email marketing system and SalesForce
• Create and maintain a monthly digital marketing dashboard to measure engagement over time
• Help to ensure alignment between digital and non-digital marketing channels
• Maintain partnerships with agencies and vendors
• Opportunities to collaborate with the broader marketing team across a range of non-digital initiatives.

Profile

• Minimum two years’ experience in a similar role. Financial Services experience preferential
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, GoogleAds and email campaigns (experience using HubSpot preferential) and SEO/SEM
• Confident navigating Google Analytics and GoogleAds
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Job Offer

On offer is the opportunity to join an outstanding organisation that will support your career growth and goals in this industry.

 
Lisa Chesterman 0431349854