Copy writer - Multi Channel

• Exceptional and diverse client side opportunity

• Phenomenal continued growth - award winning

• Focus on health, Well-being and lifestyle.

Client Details

This is the one you don't want to miss out on, our client is exceptional on every front, having been featured heavily in the press and being talked about by the who's who in FMCG due to their incredible products, growth and strength of brand. They have acquired heavy hitters form all industries to join them and you will be amazed by the people you will be surrounded by as well as the culture of the business. if you're looking for your next step in a Copy writers role that is Multi-Channel and diverse then this is without a doubt the one ! 
 


Description 

• Write ‘base template’ copy frameworks for all our owned platforms and external assets in line with our approved brand system 
• Content such as Headlines, Sub Headings, Product descriptions, Short / medium / long copy, Romance copy across all Owned assets (Organic social, eDM, Packaging etc)
• Own the creation of messaging hierarchies which are simple and relevant for the target audience & channel
• Work in tight partnership with UX, Data and broader marketing team to refine copy based on SEO, consumer data and other technical requirements 
• Driving content on owned channels, Performance media formats, Traditional mass media formats, Packaging, POS
• Be a driver of the creative review process in partnership with the Creative lead,
• Carry a project from concept through to completion using Asana, ZiFlow and other project management tools 
• Be the guardian of Tone of Voice and protect Visual Identity to ensure assets are as distinctive in market as possible
• The expert on branding devices and add creative flair to the ideation process internally
• Critical support in Content marketing initiatives led by the Senior Marketing Manager and Marketing Executive 
• Recommending new content ideas to address gaps in current content, identifying customer wants and needs in the process
• Ensuring the Organic content calendar is adhered to on time, to budget and is driving the highest conversion / engagement rates possible
• Overseeing, proofreading and editing written blog content produced by brand ambassador network, ensuring ambassadors deliver on all brief requirements. 

Profile

if you posses a pragmatic attitude to creative work - in particular, a willingness to accept data driven thinking to help shape exceptional creative work you will thrive, you are an expert at articulating a compelling point of view with a sharp tone of voice that has a distinguished style. You have good knowledge of the default tones of voice in key social channels and other publishers, a great working knowledge of Adobe Creative Suite and proficiency in other design services - Canva etc . You may have experience in a creative agency, in house design team or freelance this will all serve well along with a strong portfolio of outstanding creative / design work. You will have good understanding of typography, colour and design layout best practice principles and be passionate about design and a strong eye for detail and accuracy  and of course excellent communication skills, both written and verbal is a must
Tertiary qualification in a relevant or related field to marketing / media / creative will be highly regarded as will formalised Copy / creative qualification such as AWARD school or similar . You must be passionate and able to present work to senior stakeholders , leveraging best practice and data to inform the work presented. Basic HTML knowledge is advantageous but not essential 

Job Offer

On offer is a role that will have you flexing your creative muscle across all channels. You will be surrounded by some of the best of the best from a diverse range of industries and you will feed off the businesses passion and innovation.


Lisa Chesterman 0431349854