Brand Purpose

PURPOSE=PROFIT How to give your brand purpose to attract customers and employees

​Brand purpose & innovation consultant Vijay Solanki discussed the effect of purpose-led marketing and brand strategy with FutureYou. We’re sharing his insightful comments with you, so that you can...

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simon meyer on developing marketing professionals

How the service sector can better leverage a marketing head

If you have your Marketing Head in place, you’re already aware of the different energy they add to the leadership mix. While the function is increasingly vital to organisational success, I am sympa...

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