Connecting...

Product marketing manager

• Rewarding and challenging

• Highly innovative and future tech focused

• Strong brand and industry heavy weight

Client Details

Our client is a major player in their industry and one of the most loved brands. To continue their journey of innovation and market competitiveness they are inviting you to join them leading the way in a product marketing managers role across the full suite of offerings in their enterprise division and a strong focus on their cloud offering. This could be a career defining role and will offer an exciting challenge within a growing team.


Description 

Support the business plan objectives working with the sales, product and customer marketing to develop, promote and deliver solutions to the market.
Creation of internal positioning documents that will be used to develop external messages focused on each key buyer or persona.
Support the creation of Go-To-Market programs and acquisition campaigns aligned with the buying process
Articulate the strategies and tactics for generating awareness, consideration and preference that drives short/medium and long-term demand 
Ensure that all departments are prepared for new product releases and all items are completed to launch and then promote the product internally & externally.
Work with the wider team to develop thoughtful information (webinars, blogs, eBooks, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.
Work with both product, sales and marketing leaders to develop a lead generation process 
Engage partners in a co-ordinated way with the product team’s leadership, ensuring we can access MDF or market opportunities in a dynamic way from the various partners we engage.
Work closely with product team and develop an effective GTM strategy and with Customer Marketing to ensure we have ‘Simplified and Integrated Solution Propositions’ 
Create collateral, sales tools and enablement capabilities to support the growth of the portfolio and consistency across other solution portfolio’s
Create tools for salespeople focused on a specific step of the selling process, and around the concept of ‘solution selling’
Design and deliver training programs & sales enablement digital tools to help the sales channels focus on how to sell this solution portfolio.
Market planning, customer segments, opportunity analysis, competitive landscape.
Input into media/analyst approach, sales enablement, campaigns & lead generation, win/loss and insights, Involved in product migration plans, lifecycle demand management, qualitive research.


Profile

You are an exceptional communicator both verbal and written, you can take technical information and make it easily relatable, adapting for all your market personas. You have worked within an vendor, Suppler or provider business within technology, saas or telco and have strong cloud knowledge. You thrive in a fast paced environment and want to really challenge yourself with your next role.

Job Offer

You will join a business that has your professional and personal growth at the forefront. there are some great company wide perks and benefits to also take advantage of - salary is commensurate for experience.

please apply now Lisa Chesterman 0431349854