- $150000 per annum
- Job Type
- about 1 month ago
• HUGE growth both locally and internationally
• Incredible benefits and career potential
Our client is turning the industry on its head in its particular category, capturing the number one spot in grocery for their products that not only taste fantastic but have great health benefits. They are inviting a marketing manager to take the lead on continuing to grow the brand in market. This will not be your average marketing role, it will see you push the envelope at every turn, igniting brand love and awareness in inventive and outside the box ways to really capture the excitement of the business and their products.
- Research and analysis of consumer behaviour, market trends and competitor activity.
- Assist in product development, pricing, new product launches as well as develop new business opportunities
- Planning and executing marketing initiatives including campaigns, events, and ATL and BTL activities.
- Strengthening and further developing the digital and online strategy
- Set and manage the brand strategy, value proposition and manage product lifecycle
- Create and manage promotional calendar, events and collateral to grow brand awareness and consideration
- Analysis of sales forecasts, financials and media performance and adjust strategies to meet business objectives
- Establishing budgets, performance measurements and sales forecasts and ROI
- Assist with retailer and channel partnerships and presentations as required.
You have a strong back ground in FMCG and are itching to take the helm of a brand where you have full autonomy, you will be the brand custodian and have some big and creative ideas you have been dying to let fly with the right support and freedom. You will have exceptional stakeholder management and be resilient and embracing of change, pushing the envelope and pushing back when you feel you are really on a winner with the conviction to stand by your market analyse and what the consumer wants, putting this in to action to create meaningful and highly impactfull engagement.
On offer is a cracker of a role with a business that is bursting at the seems with innovation and products that are making a huge impact in the lives of thousands. This role will also see you take the brand international and offer the opportunity to grow your scope of Marketing on a global stage. There are also some incredible bonuses and benefits.
Lisa Chesterman 0431349854