A company’s reputation is one of the most valuable assets an organisation has, particularly when it comes to the war for talent. A poor corporate reputation does little good for a company’s ‘Employee Value Proposition’ and can make recruitment not only tough, but also expensive as the need to leverage remuneration becomes a key motivator for driving talent decisions.

Corporate reputation was put under the spotlight again this week with the release of AMR’s 2016 Corporate Reputation Index which rates companies against seven individual factors, including products and services, innovation, workplace, citizenship, governance, leadership and performance; all strong components for a company’s retention strategy as well as key considerations for talent contemplating their next career move.

There are no surprises as to which organisations have come out on top and which have slipped spectacularly in the rankings. Their respective brand stories have been playing out on a public stage for all to see over the last 12 months.

Here’s how some of Australia’s most well known brands ranked:

JB Hi-Fi
Air NZ
Devondale Murray Goulburn

What this goes to show is that despite all of the challenges faced by businesses in Australia, including increasing costs and mild consumer confidence, there are some businesses with a clear vision that have focused their attention on the big picture and this has translated into maintaining a strong corporate reputation.

For those organisations that have maintained a strong position, and are thinking strategically about their talent pipeline, the release of this Index may be a welcome catalyst for securing that next important hire.

Reputation can be a make or break in recruitment, so no matter whether you’re a multinational or a start-up, if you’re going to win the war for talent, corporate reputation really can be your best ally.


Do you agree? Join the conversation on LinkedIn.